Rachel Perry

As a seasoned, strategic, and senior communications leader, I give voice and visibility to ideas, people and organizations seeking to change the world.

Dedicated, driven, and enthusiastic, I thrive in roles where I can help shape the future of an organization and its positive impact. Building strategy, teams and plans to create multimedia content that engages and moves people to action is my superpower. At United Way Worldwide, I've envisioned, orchestrated, and brought to life a variety of cross-channel content to accelerate impact. Some of it is illustrated here.

15th March 2021

Digital Report: Illustrating COVID investment

Reimagining the typical annual report, I concepted, curated content, oversaw design & dissemination of a digital snapshot of United Way's 2020 COVID work, to give partners a clearer view of the impact of $1 billion raised to address communities' COVID needs.

21st April 2019

White paper: Making the case for change

I wrote this white paper for 1,800 local United Ways, to make the case for changing the way we do business. It was part of a larger transformation effort, pushing/pulling United Ways to evolve from fundraisers to drivers of change. United Way leaders loved it; many shared it with their boards and even adapted it for local use.

1st December 2020

Annual Report

I oversaw content creation, curation & design of digital-only annual report, and crafted a dissemination plan that equipped UWW relationship managers to leverage in their contacts with thought, implementation & funding partners.

Blog • 23rd August 2018

Blog: Promoting impact work

To support the quarterly themes United Way adopted (which I established), I wrote this back-to-school blog, drawing on the expertise I'd built around early childhood education communications.

20th April 2019

Press Release: Touting a PSA

A new PSA isn't exactly breaking news, but it can be a message to stakeholders. I crafted this to put United Way's partners front & center, as they are in the PSA. I also developed the communications launch plan, a strategy to leverage partnerships, key messaging and related content creation for owned channels.

20th April 2019

Speech: U.S. President

This is a speech written for Stacey Stewart, then U.S. President of United Way Worldwide, to deliver at a high-profile NAACP event. (Also wrote her introduction for NAACP to deliver, and the briefing memo to help her prepare)

20th April 2019

Blog: Celebrating a valued partner

John Deere needed communications support for its first overseas employee engagement. I offered an internal communications plan with ideas for promoting to plant employees, wrote this blog and orchestrated paid Facebook ads that targeted John Deere employees and the German towns where the plants were based.